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Weartested: Levi’s ’15 Fall/Winter Skateboarding Collection
自我们上次发布关于Levi’s Skateboarding系列大概也有2个月了，必须要说的是，在过去的一年中Levi’s为滑板圈做了很多不容忽视的事情。他们过去的营销主要针对做一些有影响力的小型纪录片，在国际层面上去呈现滑板在发展中国家的情况，像印度还有玻利维亚新板场的建立。但是在过去的这一年中，他们把发展的圈子转移到了美国，尤其是加州的西奥克兰还有南达科他州的派恩里奇。奥克兰本身就是一个政治和社会动荡出名的城市(过去Oscar Grant枪杀事件)，帮派暴力，高犯罪率还有谋杀率。美术老师Keith Williams就要亲自为青少年们提供一个“避风港”，来消去他们对一些消极东西的关注，反而是在西奥克兰一个废旧的DIY skatepark里去培养他们的创造力。离奥克兰仅十五分钟车程，总部在旧金山的Levi’s召集了这个社区的力量重新整修了西奥克兰的Defremery Skatepark，还邀请了Marius Syvanen, Al Partanen 还有Pat Moran去和孩子们一起滑板。在这样一个活动已经很好地开展的同时，Levi’s在南达科他州的派恩里奇再一次用它的社区影响力为青少年们建造了一个滑板场。这里的印第安人青少年们都住在派恩里奇保留地，并面临着很多像自杀，绝望还有药物滥用这样的艰难问题。但是Levi’s联手Stronghold Society的建立者Walt Pourier，在曼德森附近的社区为派恩里奇的孩子们建造了另一个滑板场，让他们把滑板作为一项活动，从而引导他们走向积极。毫无疑问，这两部关于发展青年社区的纪录片看似已经偏离了滑板牛仔裤，但是Levi’s已经找到了正确方法，用Strong Made Stronger的口号去把他们的产品和市场紧密地联系起来。一起来看最新的2015秋季系列背后的故事以及它是否真的已经很好地能去适应滑板了。
It has been about 1 year since our last post about Levi’s Skateboarding collection, and we must say, this past year Levi’s has done a lot for the skateboarding community that shouldn’t go unnoticed. Their past marketing has been targeted on making effective mini documentaries that showcase skateboarding in developing communities on an international level, with new skateparks built in India and Bolivia. But in this past year, they have focused on the developing communities within America, more notably, West Oakland, California and Pine Ridge, South Dakota. Oakland itself is a city known for it’s political and social unrest (with the past Oscar Grant shootings), gang violence, and high crime and murder rate. Art teacher Keith Williams has taken it upon himself to provide a haven for the youth to remove their focus away from the negativity, and instead foster their creative energy in a run-down DIY skatepark located in West Oakland. Only fifteen minutes away from Oakland, San Francisco based Levi’s directed it’s community efforts in renovating the West Oakland Defremery Skatepark, and inviting Marius Syvanen, Al Partanen and Pat Moran to shred with the kids. A similar campaign was currently launched as well, where Levi’s once again put their community efforts into building a skatepark for the youth in Pine Ridge, South Dakota. The Native American youth here all live on the Pine Ridge reservation and face a lot of hardships dealing with suicide, hopelessness and drug abuse. However, Levi’s teamed up with the Walt Pourier, founder of the Stronghold Society, and built another skatepark in the neighboring community of Manderson for the youth of Pine Ridge to find skateboarding as an activity that drives focus towards positivity. It’s no question that these two documentaries on developing youth communities seem to stray away from skateboarding jeans, but Levi’s has find the right way to tie their product in with their marketing with their Strong Made Stronger slogan. Let’s check out the story behind the new Fall 2015 collection and if it’s well-adapted for skateboarding.
Shoes and hardware are the most important pieces of equipment for skateboarding. However, the importance of jeans and chino pants are often forgotten for they attribute a huge influence to skateboarding as well. Some skaters prefer tighter jeans to have a full visible field of the deck, while others prefer pants that are wider for maximum flexibility. Everyone has personal preferences but durable jeans and comfortable chino pants have been the staples of skateboarding fashion for over two decades. Thus, before there were skateboarding clothing brands, Levis jeans were the undeniable choice for skaters. Their styles were relevant to skateboarding culture and the jeans proved to be extremely durable and would remain intact despite the wear and tear from skating.
Realizing this, it was a no-brainer for Levi’s to branch into the skateboarding scene and build a line of jeans specifically adapted for skateboarding. Thus, they took classical styles like the 513 or 511 and reinforced/redesigned them for skateboarding with a special focus on durability and comfort. Levis heavily incorporated two fabrics into their skateboarding collection. The first one of which is called Cordura, which successfully mimics the feeling of a classic jean fabric but has better abrasion resistance characteristics. The second one is called Lycra. This fabric offers more flexibility while retaining its strength and also has better breathability.
Compared to regular Levis pants, the skateboard collection jeans have extra stitches to reinforce the most stressed area, which is usually between the legs. To make the jeans even more durable, they double layered the back pockets and as a result, there is no back pocket inside. This feature increases the durability because as soon as one layer of the back pocket has a hole, there is another layer that can sustain additional wear and tear. As a little hidden gem, Levis also included a stash pocket in every pair of pants.
Tested and Reviewed By: Edan Q.
Photos by: Yvonne